Face Effects Filters — Privacy Policy

Effective date: October 24, 2026

This policy explains what information the Face Effects Filters app ("the app", "we") uses, why, and what happens to it. The app has no accounts and no servers of its own: everything it does with your camera and your face happens on your device.

1. Summary

• Face data from the TrueDepth camera is used only on your device, in real time, to make effects follow your face. It is never stored, never sent off your device, and never shared with anyone.
• Photos and videos you choose to take stay on your device until you choose to share them.
• The app shows ads from Google AdMob. AdMob never receives your face data, camera images, photos or videos.

2. Face Data (TrueDepth Camera)

2.1 What face data the app uses

On devices with a TrueDepth camera, the app uses Apple's ARKit face tracking. While the camera screen is open, ARKit provides the app, frame by frame:

• the position and orientation of your face,
• a 3D mesh describing the shape of your face, and the positions of your eyes,
• facial expression values (for example, how far your mouth is open or whether you are smiling).

The app does not read raw depth maps, and it does not perform facial recognition or identify anyone. It does not create or keep a biometric template or any other record of your face.

2.2 How face data is used

Face data is used only to create the live effects you see on screen:

• placing stickers, masks, hats and other effects on your face,
• reshaping your face in the preview (for example big eyes or an old-age look),
• starting an effect when you make an expression (for example opening your mouth or raising your eyebrows).

Face data is not used for advertising, analytics, profiling, authentication or any other purpose.

2.3 Storage, retention and deletion

Face data is processed in your device's memory only, in real time. Each frame's face data is discarded as soon as the next frame replaces it. Any effect artwork laid out from your face is discarded when you leave the camera screen. Face data is never written to your device's storage, and nothing is kept after you close the camera. Because the app never stores face data, there is no face data to retain or delete.

2.4 Sharing

Face data never leaves your device. The app does not send it to us, to any server, or to any third party, including advertising partners such as Google AdMob.

2.5 Photos and videos you create

When you take a photo or record a video, the app saves the finished picture or clip (your camera image with effects applied) to your Photos library, if you allow it, and to the app's Saved tab, which is stored only on your device. These files are images, not TrueDepth face data. Videos include sound from the microphone, recorded only while you are recording. You can delete any item from the Saved tab, or from Photos. Deleting the app removes everything in the Saved tab. Your photos and videos leave your device only if you choose to share them, for example with the share button.

3. Other information stored on your device

The app stores a few settings on your device only: your favourite effects, and counts of how many items you have saved and favourited, which decide when to show Apple's standard App Store rating request. None of this is sent to us.

4. Advertising

The app shows ads from Google AdMob. Google may collect information such as device identifiers, your approximate location derived from your IP address, and how you interact with ads, as described in Google's privacy policy: https://policies.google.com/privacy. The app does not give Google, or any other company, your face data, camera images, photos or videos.

5. Changes

If this policy changes, the new version will be posted here with a new effective date.

6. Contact

Questions about this policy, or about your data: swaha88@gmail.com